Want not, waste not. That’s the approach Welcome Table Farm is taking as it gears up for its annual produce box subscription program.

Emily and Andy Asmus start the 13th year of their direct-buy Community Supported Agriculture program where consumers pay for weekly boxes of certified organic seasonal produce each Tuesday running June through November.

This year brings a major change, Emily Asmus said. A partnership with “Harvie,” an online farm share management program, allows subscribers to customize their selections. The hope is to reduce waste of products people don’t want or eat.

Customization happens in sign-up. Subscribers rate the array of products on a scale of “not for me” to “I love it.” Their shares will then be built on the rankings of what the farm has available at the time.

“We were looking to improve our customer service,” she said. “Too much food is the number one reason people don’t renew CSA share membership. With the ability to choose what food they receive, food waste should go down, and box value will increase for all members.”

The system also allows customers to add items in larger quantities for preservation. Additional items include Walla Walla Organics Sweet Onions and beans, local honey and fresh bread.

Harvie allows subscribers to reschedule pickup dates or put their shares on hold. It provides built-in cooking and recipe tips and payment plan options. More information is available at welcometablefarm.com.

 

Vicki Hillhouse can be reached at 509-526-8321, vickihillhouse@wwub.com or on Twitter at https://twitter.com/VickiHillhouse.

Vicki covers business and economic development, including tourism, the Port of Walla Walla and the Strictly Business column, as well as features. She has been reporting for the Union-Bulletin since late 2001.