Washington State Wine has launched a new campaign declaring the state as “The New Epicenter of Wine.”
The marketing campaign was launched as part of August’s Washington Wine Month in a movement designed to raise excitement about the region’s quality and culture, according to an announcement.
Restaurants, retailers and wineries are expected to offer special promotions all through the month as an additional component to the advertising already taking place.
“Washington state has what it takes to compete with — and win — against anybody in the world,” said Washington State Wine President Steve Warner in a prepared statement, “and it’s time to take our justifiable place on the global stage.”
A Washington State Wine Month website features a calendar of promotions, including winemaker dinners, discounts at local wineries and restaurants, special tasting events and more. A Tagboard there automatically aggregates social media posts to pull even more specials, promotions and other social activity in one place under the #WAWineMonth hashtag or through interaction with @Wa_State_Wine on social media channels.
“We look forward to telling our stories to prove to consumers and trade alike why Washington state is the ‘New Epicenter of Wine,’” Warner said.
Washington State Wine represents every licensed winery and wine grape grower in the state. It is guided by an appointed board, and provides a marketing platform to raise awareness about the wine industry and generate greater demand for its wines. Funded almost entirely by the industry through assessments based on grape and wine sales, it is a state government agency, established by legislature in 1987. To learn more, visit